Archive for the 'Campaigns' Category

4 FWA’s for adidas

I am totally stoked!!! 4 Favourite Website Awards for my work at adidas. The latest being for Handbags For Feet. Awesome! I knew that taking the hands on approach from the client side would pay dividends. Neue Digitale are a great agency, but being an agency person myself just added that extra set of eyes, ears and creative innovation that drove all of our work over the top. Very pleased with the results so far. With a 60% success rate in FWA’s so far, the campaign results are doing well. Congratulations to Neue Digitale!

Funny German Ad

A funny German Ad. Worth a watch.

adidas Originals - Portable Content - Sounds of The City MP3 Ringtone Maker

P.S. You can make your own ringtone by going here. I’ll add mine in shortly. :)

adidas Originals - Portable Content - Urban Archery

Game Name: Urban Archery

Uniques: Playable from adidas.com/Originals, standalone download as well as via embedding

Note: I have resized the game to fit this blog post.

adidas Originals [Global] Spring Summer ‘08 Digital

My recent work for adidas Originals for Spring Summer ‘08

Campaign links with associated films:

Original Games
http://www.adioriginalgames.com/

Sounds of The City
http://www.soundsofthecityoriginals.com/

Handbags for Feet
http://www.handbagsforfeet.com/

The Adi Dassler Story
http://www.adidassleroriginals.com/

Don’t forget to check out the adidas Diesel collaboration on http://diesel.adidas.com

adidas - Go All City with Cope2 - King of the 4 Line

Another campaign that I oversaw for Spring Summer ‘08. Once more, the guys over at U-Dox did a great job, so I tip my hat to them.

adidas Diesel Campaign

The adidas Diesel collaboration kicked off this year with the Spring Summer 2008 Collection. I’m pleased and proud to say that I am an owner of 2 pairs of these jeans. “True Blue and 3 Stripes Strong” - my motto whilst at adidas Originals.

YouTube - adidas Originals Summer Football - 1988 Van Basten

One of the Portable Content [video] pieces we made at adidas for Spring Summer ‘08

Mobile TV developments in the EU

There is still some way to go before Digital Video Broadcasting - Handheld (DVB-H) - is effectively implemented in to mobile phones as a standard offering in Europe, there is some promising news, albeit a little vague to some, that some progress is being made.

Digital Video Broadcasting has already been implemented in The Netherlands, by KPN, with Italy, Austria, France and Spain to follow suit in the near future. With technology vendors such as Sagem, Philips, Ericcson and Nokia, already supporting and no doubt in the stages of development for DVB-H supported handsets, it is truly only a matter of time before we see things rolling out at full speed.

DVB-H will allow traditional broadcasters to transmit / broadcast to those with DVB-H enabled phones and or other portable devices [iTouch?] what they’d ordinarily have broadcasted via cable or in some cases, analogue. Further opportunities for the broadcasting of content and the interactive TV capabilities of DVB-H, might make it of further interest to consumer brands that are not necessarily or directly involved with being broadcasters in the broadest sense.

With more means of distributing media, there comes new opportunities and whilst technology continues to converge around mobile phones and portable video devices, what we have now is a hint at the future

Read the full article here.

:: Post Notes::

1.) The list of known DVB-H services launches or pilots at this moment in time are: Finland, India, Italy, Singapore, Philippines, USA, Vietnam, Ireland, France, Spain, South Africa, China, Malaysia, Kenya and Iran.

Relying too much on Flash to do the job

Flash. You can do amazing things with Flash. The music video, Magniv, was produced in Flash. It’s not just about animation though. A great many websites employ Flash to create rich, interactive and programmable experiences in a variety of flavours. Without doubt, it is not going to go away and I’d say that it should not be ditched for the sake of purism as advocated by the minimalist guru types. Yes, there is of course accessibility to consider and a whole slew of other reasons why Flash should be demonised. As any reasonable person knows, extremism does not result in very much other than tears, frustration or guilt. Speak to any crash-dieter, and you’ll hear it all coming out. A balanced approach is perhaps a reasonable approach and that’s what we are here today to talk about. A balanced approach.

What might this balanced approach be?

Continue reading ‘Relying too much on Flash to do the job’