I am totally stoked!!! 4 Favourite Website Awards for my work at adidas. The latest being for Handbags For Feet. Awesome! I knew that taking the hands on approach from the client side would pay dividends. Neue Digitale are a great agency, but being an agency person myself just added that extra set of eyes, ears and creative innovation that drove all of our work over the top. Very pleased with the results so far. With a 60% success rate in FWA’s so far, the campaign results are doing well. Congratulations to Neue Digitale!
Archive for the 'Campaigns' Category

A funny German Ad. Worth a watch.
P.S. You can make your own ringtone by going here. I’ll add mine in shortly. ![]()
Game Name: Urban Archery
Uniques: Playable from adidas.com/Originals, standalone download as well as via embedding
Note: I have resized the game to fit this blog post.
My recent work for adidas Originals for Spring Summer ‘08
Campaign links with associated films:
Original Games
http://www.adioriginalgames.com/
Sounds of The City
http://www.soundsofthecityoriginals.com/
Handbags for Feet
http://www.handbagsforfeet.com/
The Adi Dassler Story
http://www.adidassleroriginals.com/
Don’t forget to check out the adidas Diesel collaboration on http://diesel.adidas.com
One of the Portable Content [video] pieces we made at adidas for Spring Summer ‘08
There is still some way to go before Digital Video Broadcasting - Handheld (DVB-H) - is effectively implemented in to mobile phones as a standard offering in Europe, there is some promising news, albeit a little vague to some, that some progress is being made.
Digital Video Broadcasting has already been implemented in The Netherlands, by KPN, with Italy, Austria, France and Spain to follow suit in the near future. With technology vendors such as Sagem, Philips, Ericcson and Nokia, already supporting and no doubt in the stages of development for DVB-H supported handsets, it is truly only a matter of time before we see things rolling out at full speed.
DVB-H will allow traditional broadcasters to transmit / broadcast to those with DVB-H enabled phones and or other portable devices [iTouch?] what they’d ordinarily have broadcasted via cable or in some cases, analogue. Further opportunities for the broadcasting of content and the interactive TV capabilities of DVB-H, might make it of further interest to consumer brands that are not necessarily or directly involved with being broadcasters in the broadest sense.
With more means of distributing media, there comes new opportunities and whilst technology continues to converge around mobile phones and portable video devices, what we have now is a hint at the future
Read the full article here.
:: Post Notes::
1.) The list of known DVB-H services launches or pilots at this moment in time are: Finland, India, Italy, Singapore, Philippines, USA, Vietnam, Ireland, France, Spain, South Africa, China, Malaysia, Kenya and Iran.
Flash. You can do amazing things with Flash. The music video, Magniv, was produced in Flash. It’s not just about animation though. A great many websites employ Flash to create rich, interactive and programmable experiences in a variety of flavours. Without doubt, it is not going to go away and I’d say that it should not be ditched for the sake of purism as advocated by the minimalist guru types. Yes, there is of course accessibility to consider and a whole slew of other reasons why Flash should be demonised. As any reasonable person knows, extremism does not result in very much other than tears, frustration or guilt. Speak to any crash-dieter, and you’ll hear it all coming out. A balanced approach is perhaps a reasonable approach and that’s what we are here today to talk about. A balanced approach.
What might this balanced approach be?



