P.S. You can make your own ringtone by going here. I’ll add mine in shortly. 
Archive for the 'Technology Strategy' Category
Game Name: Urban Archery
Uniques: Playable from adidas.com/Originals, standalone download as well as via embedding
Note: I have resized the game to fit this blog post.
Mobile TV Broadcasting allows the user to watch their favourite TV programmes such as dramas, news, music, sports and documentaries on their mobile device. The service works by receiving a digital TV broadcast signal optimised for mobile devices over the air in much the same way as televisions at home do. Through the technology, channel guides will also be broadcast allowing users to keep abreast of the latest programmes on air. Broadcast mobile TV is not the same as a streaming video service over packet-based services where each recipient downloads a separate copy of the program stream. Rather, one simultaneous TV stream can be received at any time by any number of users enjoying high picture quality and low battery power consumption.
Source: U Mobile
There is still some way to go before Digital Video Broadcasting - Handheld (DVB-H) - is effectively implemented in to mobile phones as a standard offering in Europe, there is some promising news, albeit a little vague to some, that some progress is being made.
Digital Video Broadcasting has already been implemented in The Netherlands, by KPN, with Italy, Austria, France and Spain to follow suit in the near future. With technology vendors such as Sagem, Philips, Ericcson and Nokia, already supporting and no doubt in the stages of development for DVB-H supported handsets, it is truly only a matter of time before we see things rolling out at full speed.
DVB-H will allow traditional broadcasters to transmit / broadcast to those with DVB-H enabled phones and or other portable devices [iTouch?] what they’d ordinarily have broadcasted via cable or in some cases, analogue. Further opportunities for the broadcasting of content and the interactive TV capabilities of DVB-H, might make it of further interest to consumer brands that are not necessarily or directly involved with being broadcasters in the broadest sense.
With more means of distributing media, there comes new opportunities and whilst technology continues to converge around mobile phones and portable video devices, what we have now is a hint at the future
Read the full article here.
:: Post Notes::
1.) The list of known DVB-H services launches or pilots at this moment in time are: Finland, India, Italy, Singapore, Philippines, USA, Vietnam, Ireland, France, Spain, South Africa, China, Malaysia, Kenya and Iran.
Recently I came across a posting on ViralBlog. I found the topic quite interesting. “Cafeteria Google vs New Restaurant Facebook.” Igor Beuker, a former IAB CEO and a CMO to boot, knows what he is talking about. At least, as far as I can see. I think he makes some valid and fair points, worthy of some discussion.
My own contributions to the thread that followed his original posting are as such.
Flash. You can do amazing things with Flash. The music video, Magniv, was produced in Flash. It’s not just about animation though. A great many websites employ Flash to create rich, interactive and programmable experiences in a variety of flavours. Without doubt, it is not going to go away and I’d say that it should not be ditched for the sake of purism as advocated by the minimalist guru types. Yes, there is of course accessibility to consider and a whole slew of other reasons why Flash should be demonised. As any reasonable person knows, extremism does not result in very much other than tears, frustration or guilt. Speak to any crash-dieter, and you’ll hear it all coming out. A balanced approach is perhaps a reasonable approach and that’s what we are here today to talk about. A balanced approach.
What might this balanced approach be?
Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.
According to the homepage of Yahoo Pipes - this is what you’re going to be able to do - easily. For those who are unfamiliar with the terms of “aggregate” and “mashup” in the context of the web, in plain English, it means that you can use Pipes to collect sources of news or information from diverse sources and manage how that information is displayed back to you. You can sort and filter information this way, further tailoring it to your needs or wishes, which you can then re-share with others using a badge.
The Nokia Mobile Filmmaking Awards 2008. My good man, Daniel Cross over at Record Play Music Consultants sent me a link a few weeks ago, which further convinced me that change is definitely afoot in the music and film industries. Brands and business might best think about having a look at the model[s] which Nokia are seeming to be suggesting. They are platforms. Twango is Nokia’s platform for ‘content’ sharing; videos, pictures and we might see music coming along in a more meaningful way in the time to come. What is for sure though, things are going to change, if they have not already. Wait and watch is all we can do, unless there are those who want to jump in now and decide to open up the way. I’d be interested in talking to and working with them. That’s for sure.