I came across Adroll whilst browsing through this presentation on “2.0″ on Slideshare. Here’s what you’ll find on the homepage:
Brands have a tough time reaching niches that are perfect for their products. That’s because most niches online consist of small- and medium-sized websites.
We solve this problem: Adroll.com lets publishers connect and “roll-up” their ad space into highly targeted packages that advertisers can buy across.
By helping publishers group together, Adroll.com gives advertisers a way to find - in an open marketplace - relevant and very targeted audiences that they might not otherwise discover.
Interesting. I think that big brands can also take advantage of using Adroll as well. As with everything, it’s all a matter of time before it does - or - does not happen.
Best of luck to Adroll.